Avid Connect Whets Appetite for NAB Show
By Jim Bask
For many, the weekend of April 22-23 will be the calm before the NAB Show storm, but for some making their way out to Las Vegas it’ll be the opening course. For the fourth consecutive year Avid will host Avid Connect on the Saturday and Sunday before the NAB Show officially gets underway, and as Avid’s President Jeff Rosica pointed out, the event helps many attendees get in the zone before the broadcast industry’s marquee conference.
“The good thing about the [Avid Connect Event], we say to people ‘come to Connect and stay for NAB,’” Rosica told TV Technology. “It’s a great opportunity to kind of dig into things and interact with a lot of industry people.”
Industry professionals attending the Avid Connect will consist of members of the Avid Customer Association (ACA). Created four years ago, Avid Connect is primarily designed by and for ACA members, which currently sits at more than 10,000. For this year’s Avid Connect, Rosica said they expect nearly 1,500 ACA members to attend.
The event will open with a keynote from Louis Hernandez Jr., CEO of Avid, who will offer up his state of the industry, provide a company update and reveal Avid’s strategy and new products. Something special about the business side of the event this year is that for the first time Avid has conducted what it is calling the ACA Vote. …[continue reading]