Avid Media Composer in 2022: Let’s Talk Licensing
By Jennifer P
Chris Bové recently wrote an article for Avid where he discusses Avid Media Composer and how the licensing for it has continued to change through the years. Especially in the past few years, there has been a dramatic shift in the editorial business.
In the article:
- News about perpetual licenses and dongles
- Additional news about Macs
- Introduction to Avid’s Cloud Licensing
- Examples of licensing and activation workflows in 2022
- Tips for Cloud Licensing
- A history of Media Composer licensing through the years
Yes, the computer industry has undergone significant changes in recent years, with a shift towards cloud-based workflows and internet-based licensing and activation systems. This has made it necessary for editors to update their knowledge and skills to keep up with these changes. For example, editors may need to learn about new software and systems for managing licenses and activating them across multiple devices. They may also need to familiarize themselves with new licensing models, such as subscription-based or pay-as-you-go, which may be more common in the cloud. It’s important for editors to stay up-to-date with these developments in order to be effective in their work.
It’s understandable that some editors may be hesitant to switch to subscription-based workflows, especially if they have been using the same software and method of licensing for a long time. However, the benefits of subscription-based licensing can outweigh the potential drawbacks. For example, subscription-based licensing can provide more flexibility and convenience, as well as access to the latest features and updates. Additionally, subscription-based licensing can make it easier to manage and budget for software costs. While there may be some initial adjustment period, many editors may find that subscription-based licensing is a worthwhile change.
Read the full article HERE
Learn more about Avid HERE