Avid and Microsoft Showcase Joint Cloud Strategy at MESA’s Media & Entertainment Day and SIGGRAPH
By Jim Bask
By Jess Bedford
Recently Avid participated in two events that underscore today’s media-anywhere environment and the importance of the cloud in that journey. In the same way that Avid led the industry three decades ago, Avid is once again at the forefront in helping its customers lead the next evolution of creative freedom—in the cloud.
Partnering for the cloud journey
As we announced at NAB earlier this year, Avid has formed a Strategic Cloud Alliance with Microsoft to integrate the Azure cloud hosting platform with the Avid MediaCentral platform, allowing customers to quickly and easily leverage the efficiencies, flexibility and agility that cloud workflows provide. By choosing Azure as our preferred cloud hosting platform, we’re allowing media and entertainment entities, creative teams and artists to migrate to the cloud at their own pace and on their own terms.
Demonstrating the power: Microsoft Media & Entertainment Day
We had the opportunity to showcase our breakthrough cloud-based strategy to more than 300 media and entertainment professionals at the Microsoft Media & Entertainment Day, held July 25, 2017, at the Microsoft Technology Center in New York.
The Media & Entertainment Services Alliance (MESA), an organization of industry-leading developers and vendors, including Avid and Microsoft, hosted this inaugural event where Industry experts shared case studies and solutions showcases on data, analytics, security, the cloud and artificial intelligence.
Amid three tracks of programming and two floors of the latest technology updates from Microsoft, their technology partners and customers, we demonstrated our cloud-based solution, showing exactly how media organizations and creative professionals can quickly and easily leverage the efficiencies and elastic capacity of the cloud.