Avid Unveils Cloud-Connected, AI-Powered Newsroom Workflows with Wolftech at NAB 2025
By Stephanie R
At the NAB Show 2025, Avid made a bold statement about the future of news production: one that was fast, flexible, and built for the digital age, as described in this article. Headlining its presence was the first public demonstration of its integration with Wolftech News, a major step that brought powerful cloud-based planning and AI-driven workflows into Avid’s already robust MediaCentral platform.
This milestone reflected the growing need for news organizations to adapt quickly to an evolving media landscape. With more viewers turning to digital platforms, mobile devices, social media, and FAST channels for their news, legacy workflows simply weren’t keeping up. Avid’s answer was a unified platform enabling seamless story planning, asset management, editing, and multiplatform publishing from anywhere—whether in the newsroom, on location, or working remotely.
Wolftech’s mobile-first design, now fully embedded within MediaCentral, allowed journalists to collaborate in real time, optimize planning and resource allocation, and stay focused on telling impactful stories. With new AI tools like Avid Ada Transcribe helping teams surface relevant content instantly, it became clear that Avid wasn’t just adapting—it was setting a new pace.
The integration was more than a feature upgrade; it was a reimagining of how modern newsrooms could operate. And for teams under pressure to move faster, do more with less, and reach broader audiences, Avid and Wolftech delivered a next-generation toolkit designed for exactly that mission.
Learn more about Avid HERE