Avid Unveils Latest Innovations for Media Creation, Management and Distribution at NAB 2018
By Jim Bask
From NABhub.com
An interview from the 2018 National Association of Broadcasters Convention in Las Vegas with David Colantuoni of Avid. Avid Technology delivers the industry’s most open, innovative and comprehensive media platform, connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today’s most celebrated music recordings and live concerts.
At NAB 2018, Avid unveiled an unprecedented expansion of its Creative Tools Family, providing access to Avid’s iconic Pro Tools®, Media Composer® and Sibelius® software for creative individuals at any stage of their career and teams of any size. To help users deliver their best work, Avid also introduced the Avid Connect App, which will be available to all of Avid’s 1.4 million account holders this summer, delivering a centralized “one-stop” experience for artists to find, connect and collaborate with each other on any laptop, iOS or Android device.
Pro Tools | First, Pro Tools, and Pro Tools | Ultimate provide the tools to create music or sound for film or TV while connecting users with a premier network of artists, producers and mixers around the world.
Media Composer | First, Media Composer and Media Composer | Ultimate give editors at all stages in their careers access to the industry-standard editing software used by top film, TV and broadcast editors. …read more