Avid Unwraps “All-New” Media Composer Editing System for Hollywood
By Adam Noyes
With Avid CEO Jeff Rosica asserting that entertainment community “needs to be disruptors,” the company unveiled what he described as an “all-new” version of the company’s Media Composer editing system, which is a de facto standard used by most Hollywood motion picture and TV editors. The news highlighted a flurry of announcements that Avid made before more than 1,500 customers Saturday, opening a two-day Avid user event tied to this year’s NAB Show, which runs through Thursday in Las Vegas.
