IP Workflows at China’s Spring Festival on CCTV
By Jim Bask
Since 1983, China has held a popular Spring Festival that is broadcast live across CCTV – China’s main news and media agency. The Spring Festival celebrates Chinese culture and tradition through the visual arts. It has come to symbolize and represent change, progress and innovation in Chinese society. From the beginning, CCTV has explored different formats and types of shows, as well as different types of media to best present the festival. In November 2016, during NAB Shanghai, CCTV and NewTek developed a partnership that opened the way for new types of shows – and a new level of excitement – for the Spring Festival
