Create Timely Content Your Audience Craves with Innovative MediaCentral Features and Enhancements
By Adam Noyes
It’s all about the content
Now more than ever, you need to quickly and continuously deliver compelling content to keep audiences engaged. Attract and retain more viewers with high-quality, relevant content they can access fast, anywhere they roam. But if you have gaps in your processes that throttle workflow efficiency, lagging behind the competition will mean missed chances for audience loyalty and growth.
When the Carolina Panthers saw an opportunity to increase viewership by creating powerfully immersive content, they knew it was time to update their production facilities with future-ready solutions and turned to Avid as a trusted partner to help solve their business challenges. By integrating Avid MediaCentral and Avid NEXIS shared storage into their workflow, they gained the flexibility and scalability necessary to drive game-day enthusiasm while delivering the best content to their fans, quickly.
As the media production team behind the Carolina Panthers knows well, it’s all about engagement. MediaCentral is fully equipped to fill the cracks on your path to winning productions whether you’re a leading sports team looking to bolster brand loyalty, a dynamic crew of two editors crafting an influential story, or anything in between. The latest update to MediaCentral serves up fresh features and powerful enhancements that let you take your workflow to the next level so that you won’t miss a beat in the race to content delivery.
What sets MediaCentral apart?
This unified platform and web-based user experience offers a customizable suite of creative tools and media management, scaling with ease from a simple to sophisticated solution. That means news, sports, and post-production teams can collaborate and create from anywhere on any device through MediaCentral’s web-based user experience.
It’s robust enough to handle everything you need to tackle day to day, from media ingest, advanced searching, and logging, to collaborating, editing, and publishing to multiple platforms simultaneously. In short, you can create better content faster and deliver it directly to a variety of outlets and devices, maximizing the ROI for your media—and keeping your audiences happy and tuned in–or coming back for more.
We’ve upgraded MediaCentral to make it even more of a powerhouse solution for your needs. New features include:
- Collaboration across multiple sites
- More intuitive searching features for finding media faster
- Phonetic indexing to find media based on spoken words or phrases
- Logging capabilities that enhance media searchability
- High-volume media ingest
- Graphics workflow integration for quick-turnaround news and sports production
When used with Avid’s compatible solutions, MediaCentral provides everything creative teams and broadcasters need to produce captivating productions.
Remote team? No problem.
Uniting geographically dispersed teams is a breeze. Communicate and collaborate more effectively with full access to media available through a simple graphical web browser or mobile interface. Journalists, editors, producers, loggers, assistants, and other creative contributors can access tasks, projects, and media from anywhere, using any device, enabling the whole team to create better stories and complete projects quicker.
Find your media when it’s crunch time
Ideal for sports and post production, the new Log app provides a customizable interface for loggers that want to make detailed notes and mark in/out points quickly. This enables other team members to search large amounts of media and find the right clips faster, especially with MediaCentral’s improved intuitive search capabilities that help you get the right results faster. The Phonetic Index option lets you find all clips that contain the spoken words you seek in seconds, too, cutting down on valuable time wasted searching for content.
Manage content for ultimate efficiency
When rich media pours in, your team can’t slow down. MediaCentral makes ingesting high volumes of content simple. With the Ingest desktop app, you gain automated file ingest through a web browser or volume ingest with full AMA support. MediaCentral also supports Microsoft Azure Cognitive and Media Services, enabling AI, speech-to-text, and machine learning capabilities within your powerful workflow. Plus, with new support for media analytics, your team will gain deeper search capabilities across archived content so that finding media quickly is easier than before.
We get it: one size doesn’t fit all in the business world. When you’re ready to take the next step, we’re here to set you up with some time with an Avid specialist so that you can discuss your specific needs.