At NAB Show New York 2026, Grass Valley AVORA made its North American debut at the Broadfield Distributing booth, introducing an integrated live production solution designed to simplify professional broadcast and event workflows.
During an interview, Vanessa Andres explained how AVORA combines essential production capabilities, including live switching, replay, playout, graphics, and monitoring, into a single, ready-to-use system. Built on Grass Valley's AMPP technology, AVORA brings multiple production tools together without requiring separate systems for every function.
Designed with smaller production teams in mind, AVORA offers a more accessible approach to managing live events while supporting the flexibility needed in modern production environments.
For broadcast integrators, AV resellers, sports production companies, and live event professionals, Grass Valley AVORA presents an opportunity to simplify system design, consolidate production workflows, and support customers looking for professional capabilities without unnecessary operational complexity.
The North American debut highlights Grass Valley's continued focus on making advanced live production technology more approachable for a broader range of organizations.
Learn more about Grass Valley here