How Avid is standardizing digital content and delivery
By Jim Bask
In the 21 years since the inaugural NAB Show, the event has heralded many advances and an incredible transformation in digital broadcast technology. But according to Alan Hoff (pictured, left)), vice president of market solutions at Avid Technology Inc., it’s only very recently with the shift to cloud-based technology that one can truly say the entire process of media digitization and delivery is fully digital.
Hoff has been attending the show every year since 1996, and over that time he has witnessed the 21-year progression of the technology from start to finish.
“I’ve been watching it as that digital production value chain has evolved, and I’m cross-knocking-down one category after another. … It’s really culminating now with the journey to the cloud,” he said.
Hoff sat down with Lisa Martin (@Luccazara), co-host of theCUBE, SiliconANGLE’s mobile live-streaming studio, during the NAB Show in Las Vegas, Nevada, to talk about the state of modern digital content creation and broadcast, as well as an overview of how Avid Technology fits into the marketplace. ..[continue reading]