How Avid Technology Drives Content Revolution with the Cloud
By Jim Bask
As a global technology and multimedia company, Avid Technology serves a lucrative set of clientele that includes 9 out of the top 10 international news networks, 4 out of the 5 largest US station groups, every “Best Picture” nominee at the Oscars, and every major sporting event. With the help of Microsoft and the power of cloud collaboration, Avid is making big changes in the way their customers create, distribute, and monetize digital content.
When the media and entertainment industry began to see major shifts from just 3 TV networks a few decades ago, to hundreds of networks across multiple channels delivering content to niche audiences, Avid’s customers, both big and small, needed the capabilities to adapt. They needed a cost-effective way to drive content creation, distribute it, and maximize output and consumption. What Avid gave them was the power of cloud collaboration.
As a global technology and multimedia company, Avid Technology serves a lucrative set of clientele that includes 9 out of the top 10 international news networks, 4 out of the 5 largest US station groups, every “Best Picture” nominee at the Oscars, and every major sporting event. With the help of Microsoft and the power of cloud collaboration, Avid is making big changes in the way their customers create, distribute, and monetize digital content.
When the media and entertainment industry began to see major shifts from just 3 TV networks a few decades ago, to hundreds of networks across multiple channels delivering content to niche audiences, Avid’s customers, both big and small, needed the capabilities to adapt. They needed a cost-effective way to drive content creation, distribute it, and maximize output and consumption. What Avid gave them was the power of cloud collaboration.
“Our clients told us they were ready to begin their journey to the cloud.” said Jeff Rosica, President of Avid Technology. “The cloud brings efficiency, scalability, agility, new workflows, new capabilities, and new possibilities. That’s why we’re taking our platform and our comprehensive set of tools to the cloud.”
In today’s digital first world, media and information moves quick. Avid realized that if their customers were not equipped with the most innovative technology to help drive content creation, they could be experiencing missed opportunities. Now, Avid is jumping to the forefront of a content and creative revolution by spearheading an effort to take the media and entertainment industry to the cloud…[continue reading]