More Than A Warehouse
By Jennifer P
The blog post titled “More than a Warehouse” by James Careless for Systems Contractor News discusses the evolving expectations of AV customers and the role of value-added distributors in meeting these demands. In today’s competitive market, customers seek more than just products – they want value-added services that enhance the utility of AV equipment and provide knowledge for optimal use.
The focus is on Broadfield Distributing, a pro AV distributor, and their approach to putting “value” in value-added. For Broadfield, this means offering technical support and advice before and after sales. The company’s sales engineering team, equipped with industry certifications, assists system integrators and resellers in specifying advanced systems for various needs such as live production, streaming, filmmaking, and media storage.
The blog emphasizes the significance of access to subject matter experts for customers, helping them navigate the complexities of manufacturers and ordering processes. This personalized support is particularly valuable in an industry where direct interaction with end-users is limited.
The article also stresses the importance of continuing education in the ever-changing AV landscape. The shift from dedicated AV hardware to software-based, IT-centric technology necessitates ongoing learning for integrators and end-users to stay relevant and commercially viable. Broadfield addresses this by hosting a weekly webinar series and offering in-depth training sessions with vendors to introduce new products and technologies.
Additionally, the concept of consolidated AV distributors is introduced. Consolidation involves distributors offering a full range of AV products, enabling customers to source all their needs from a single provider. This streamlines the procurement process, saving time and ensuring a consistent product delivery schedule, along with uniform service and end-to-end support for installations.
Read the full article by James Careless for Systems Contractor News HERE
Learn more about Broadfield HERE