Panasonic AW-UE160 Price Drop

By Jennifer P 0 Comment July 20, 2026  AW-UE160, AWUE160, panasonic, price drop, PTZ Camera, UE160

Panasonic AW-UE160 Price Drop

Panasonic is pleased to announce a price decrease on the AW-UE160 PTZ camera, effective July 15, 2026. MSRP is decreasing from $17,603.53 to $14,674.30, and List Price/MAP is decreasing  from $14,963.00 to $12,473.15 — both a 16.6% reduction. Dealer margin percentages are unchanged. Call your Broadfield sales rep at 800-634-5178 for more information.

Panasonic has long been a dominant force in the high-end PTZ category. As the market evolves and competition intensifies, Panasonic will continue to strengthen its position and  accelerate its market leadership.

This move sharpens Panasonic’s competitive edge while preserving the premium, full-featured value  proposition our customers expect from Panasonic. It also puts the AW-UE160’s advanced  feature set within reach of a broader range of markets and dealer opportunities. Such advanced features include:

• High Sensitivity – exceptional picture quality in low light conditions 
• Built-in OLPF (Optical Low Pass Filter) – designed to be used with LED walls  
• Workflow flexibility – future proof your investment for whatever IP or traditional workflows you adopt today and tomorrow 
• Designed with our highest quality studio camera (AK-UCX100) and 4K Broadcast Box Camera (AK-UBX100) for perfect color matching

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Panasonic AW-UR100 Outdoor PTZ Camera

Take your productions beyond the studio with the Panasonic AW-UR100 Outdoor PTZ Camera. Built to perform in virtually any environment, this rugged 4K remote camera delivers stunning 4K/60p video, a powerful 24x optical zoom, and a wide 74.1° horizontal viewing angle to capture every detail. Whether you’re covering sports, live events, or outdoor broadcasts, the AW-UR100 provides high-quality performance in any weather

High-precision video recording that does not miss any key scenes, even in large venues
Thanks to a significant update from the AW-HR140, the wide-angle lens 4K/60p support, 24x optical zoom, and 10x digital zoom. Three types of image stabilization, OIS, EIS, and D.I.S.S. Dynamic Image Stabilizing System), suppress even low-frequency large-amplitude shaking. High-precision video recording is possible regardless of the installation environment, allowing the camera to capture a bird’s-eye view of large stadiums and other venues while firmly targeting highlight scenes.

Durability to withstand the harshest of environments
The camera can withstand environments susceptible to salt damage, such as shooting news footage at an airport, broadcasting video in a warehouse district by the sea, and shooting footage from a large ship, as well as shooting live broadcast video that is susceptible to rain, wind, snow, and ultraviolet rays, and it is sealed to prevent yellow sand and flying sand and durable enough to withstand seismic vibration. The reliable durability recognized by the HR140 has been preserved while the shooting performance has been improved, enabling high-quality video recording in harsh environments where it is difficult for staff to shoot.

Flexibility in constructing systems with a wide variety of Ifs
In response to the diversification of outdoor shooting, the AW-UR100 is now equipped with a video transmission IF that can support major baseband transmissions such as 3G-SDI, 12G-SDI, Fiber, etc. It is also compatible with a variety of IP protocols such as NDI and SRT. The camera also offers flexibility to match the shooting environment and existing video production system, and can be used for recording, editing, streaming, and a wide range of other purposes to suit the installation environment and purpose, further expanding the range of expression and use of video shot outdoors.