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RedShark exclusive video interview with Avid Chairman and CEO, Louis Hernandez Jr

RedShark exclusive video interview with Avid Chairman and CEO, Louis Hernandez Jr

By Jim Bask 0 Comment March 29, 2017

RedShark’s David Shapton interviews Louis Hernandez Jr, CEO & Chairman at AVID, on the showfloor at CABSAT 2017

By David Shapton

Software-only NLEs and powerful laptops mean that where once an editing suite cost hundreds of thousands of pounds, almost anyone could equip themselves to edit video to a very high standard. So Avid branched out and acquired companies to build new strengths in other areas of technology. Now, Avid has products as diverse as its Nexis software-defined storage to Sibelius – almost the definitive music notation application. In there too, are Avid Media composer, and Pro Tools – which is the rock-solid standard DAW for professional recording musicians. 

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