System Showcase: Avid Supports Practical 4K Workflows at Technicolor PostWorks New York
By Jim Bask
At Technicolor PostWorks New York, a veteran post-production and finishing company, clients span both non-fiction clients (Reality TV, science and factual) and scripted clients (episodic television shows and feature films).
Leveraging Avid content creation tools and storage arrays, the company is offering a variety of workflows for its clients—from SD to 4K and beyond—depending upon the way the client wants to work and the budget at hand.
The advent of file-based post-production has changed the way content is created and distributed, giving professionals the freedom to configure workflows in a myriad of ways. Matt Schneider, Director of Technology at Technicolor-PostWorks New York discusses the practicalities and differing workflows of producing 4K content in the most cost-effective way…[continue reading]