Avid’s MediaCentral Promises to Speed Up Collaborative Workflows
By Jim Bask
Avid making a cloud service way easier to use and operate.
Avid making a cloud service way easier to use and operate.
Avid Artist | DNxIV, bringing the power of the DNxIQ to your desktop.
Avid helping content creators manage and collaborate easier than before.
It’s no exaggeration, although it might be a little clichéd, to say that we are currently enjoying a golden age of TV. Or, to be more precise, a golden age of content, with the advent of mobile devices creating more viewing options. Conventional broadcasters are upping their game to compete with new-kids-on-the-block Netflix, Google and Amazon, who in turn are investing heavily in original series production. Who knew? Despite fears about how the online interlopers might disturb the broadcast equilibrium, it appears that the entertainment industry isn’t a zero sum game.

Now Available: Media Composer and Media Composer | First 8.9.1. Media Composer 8.9.1 was released on Thursday, August 24th at 12 PM EDT.
At Technicolor PostWorks New York, a veteran post-production and finishing company, clients span both non-fiction clients (Reality TV, science and factual) and scripted clients (episodic television shows and feature films).
Another Emmy in the trophy case for Avid.
Avid’s crazy Pro Tools complete plug-in bundle is an easy purchase to make.
Storage solution insight from an Avid Specialist Manager.

Editors have used mezzanine codecs to save on storage and network requirements. The two favorite codecs have been Apple ProRes and Avid DNxHD and more recently DNxHR.