Video: Avid Technology CEO: Powering Media | Mad Money | CNBC
By Jim Bask
Watch Mad Money CNBC Video Featuring Avid CEO
It is the software that helps bring films such as Captain Phillips, American Hustle and Gravity to the big screen. Could it also help bring big profits to your portfolio? Jim Cramer spoke with the CEO to learn more.


Avid’s Nexis Pro is a scalable storage system for mid-size facilities, but its bigger brother, Avid Nexis Enterprise can handle more than 1.4 Petabytes of storage


It seems that nonlinear editing systems, like Adobe Premiere, Apple FCP X, Lightworks, Vegas and Blackmagic Resolve are being updated almost weekly. At first, I was overjoyed with the frequent updates. It got to the point where I would see a new codec released on a Monday and by Friday you could edit with it (maybe a slight exaggeration, but pretty close to the truth). Unfortunately, this didn’t always mean the updates would work.
Avid used Amsterdam to showcase its Avid Everywhere platform, with an array of new technologies and products, as well as new partners.
Avid sponsored the annual ACE EditFest in London this summer and had the chance to sit down with a must-see panel of talented editors. Our new Making The Cut blog series features award–winning editors discussing their craft, their workflows, creative processes and upcoming projects in an exclusive and intimate setting.
Avid introduces at IBC 2016 new product innovations, delivering on the promises of the Avid Everywhere concept. The aim is to help address major industry challenges.