Why Livestreaming Could Transform Your Brand
By Jim Bask
Harvey Cossell, Head of Strategy of CMO by Adobe, created this article on how livestreaming can alter your brand.
On 6 January 2016, a puddle formed in Newcastle. It was 1.5 metres wide and blocked a popular pedestrian route, making it difficult for pedestrians to get across. So far, so innocuous.
But when a local marketing agency pointed a camera at it and livestreamed people’s often comedic efforts to cross this harmless puddle, it attracted an audience of almost 20,000 viewers on Periscope and became an instant online sensation.
