Digital Cinema Society at NAB 2018 on Avid
By Jim Bask
From Digital Cinema Society on Vimeo.
David Colantuoni explains how Avid is working to expand their Media Composer product line to serve a wider variety of users. They have had a lock on the high end feature and TV market for many years, but are now hoping to introduce new Editors to the platform with more lightly featured versions at lower costs, even including a free version to get aspiring Editors started.