Meeting the Needs of Modern-day Post Production with MediaCentral | Editorial Management
By Jim Bask
From Avidblogs.com
The growth in connected consumer TVs and mobile devices, combined with more affordable and faster broadband coverage, is rapidly making 4K/UHD content ubiquitous. Post production studios are upping their game and equipping their facilities for 4K/UHD but there are other factors at play which make modern-day post production more challenging than it’s ever been.
Turnaround times are still high on the agenda, of course. There’s little or no premium to be charged for creating higher resolution content and you do not want to be taking four times as long to deliver four times the data. Likewise, it also means four times the amount of storage capacity too.
But a less well-publicized side effect of the digital age is impacting post production: we’re just shooting more stuff – a LOT more stuff – and shooting ratios are skyrocketing. Consider this: George Miller’s 2015 action blockbuster Mad Max: Fury Road had a shooting ratio of 240:1, with 480 hours of raw footage. That’s more than two-and-a-half times the shooting ratio of Apocalypse Now (95:1), which has a running time over 30 minutes longer! (source: VashiVisuals)….read more