Why is ProRes RAW So Exciting to Creative Professionals?
By Jim Bask
From 4KShooters.net
Apple ProRes is one of the most respected codecs in the film industry, especially for creative professionals. For years, the codec has been an industry standard that provides filmmakers with the ability to compress their high-quality footage into a format that’s easily editable in demanding post-production workflows. Unfortunately, ProRes doesn’t compare to the flexibility of shooting and editing with raw video files, which provides greater control over the image, regardless of sacrificing workflow efficiency.
At NAB 2018, Apple shook up the filmmaking industry by introducing their latest codec: ProRes RAW – a format that combines the file management strengths of a typical ProRes file, while incorporating the post-production flexibility and quality of a traditional raw recording. So, let’s find out why it’s so exciting to content creators in the first place….read more