How much does a business live stream cost? Guidelines for project managers.
By Jim Bask
From Hiblue.com
…What is a business live stream?
A business-level live stream is one where quality is raised and risks are reduced to the point where a brand is enhanced.
Live Streaming Risks
The equipment and costs shown below are for a solution with single points of failure. It can be considered ‘business entry level’ and we’ll be honest, finding and setting up the equipment only takes a matter of time and an aptitude for networking, video and software management. Managing the setup, the streaming platforms, production quality and getting the best out of the equipment takes skill and experience. Risk management is critical.
From the microphone to the complex PC that is responsible for capture, mixing, titling and streaming, every component in this system is at risk and when one element fails there’s effectively no possibility to continue. Brand damage can result.
There’s an important note to be made about the streaming platforms too. All of the free streaming platforms are controlled by third parties. Facebook and YouTube provide no up-time guarantees and their software interfaces and system requirements can change without notice. The same applies to the internet-connected networks used to stream and receive the broadcast.
Later in this post you’ll see how we reduce some of the risks, cost our live streams for corporate customers and in a follow-up post we’ll outline options available to reduce risk.