NAB 2026: Matrox Video and Amagi collaborate on cloud-based broadcast workflows using ORIGIN framework
By Jennifer P
In this article for Sports Video Tech, Matrox Video and Amagi announce a strategic collaboration to integrate the Matrox ORIGIN software-defined framework into Amagi’s cloud-based production ecosystem. The partnership is designed to advance scalable, cloud-native broadcast workflows by combining Matrox’s video pipeline technology with Amagi’s established cloud infrastructure. Together, the companies aim to help broadcasters transition away from traditional hardware-dependent systems toward more flexible, software-defined environments.
At the core of the collaboration is the Matrox ORIGIN platform, which enables real-time resource scaling and dynamic infrastructure adaptation. This approach aligns with emerging models like the Dynamic Media Facility (DMF), where broadcast operations are orchestrated in the cloud and can scale up or down based on production demands. By embedding ORIGIN into Amagi’s architecture, broadcasters can more efficiently manage video workflows, reduce operational complexity, and respond quickly to changing production needs.
Ultimately, the partnership reflects a broader industry shift toward cloud-based and software-defined broadcast systems. By leveraging their combined technologies, Matrox Video and Amagi aim to provide media organizations with more agile, cost-effective solutions for content production and distribution. The collaboration underscores a shared commitment to enabling flexible, scalable broadcast operations that can evolve alongside the rapidly changing media landscape.
Read the full article for Sports Video Tech HERE
Learn more about Matrox HERE