Virtual Reality is a Renegade Technology That’s Disrupting the Creative Process
By Jim Bask
Framestore VR Studio creative director Resh Sidhu on the questions, challenges, and creative opportunities in VR storytelling.
I’m far from the first person to suggest that creative companies are currently at a crossroads. Everything around us is shifting, from the media and platforms we’re expected to navigate, to the kinds of ideas our clients expect from us. And it seems that increasingly, we’re falling short of those expectations. Why? A failure on our part for not changing the creative ways we work with technologists and partners to come up with fresh ideas.
Fortunately, another parallel revolution is taking place inside the creative process itself, and it’s being driven by the still-emerging medium of virtual reality. The sheer amount of problem solving, rule breaking, and inventiveness the VR production process demands is reshaping the way creative and technologists do their work and work together, setting the stage for never-before-seen kinds of creativity that will push storytelling forward…[continue reading on FastCoCreate.com]