Facebook vs YouTube Live – Finally a side by side comparison
By Jim Bask
Paul Richards of PTZOptics
It’s time for a quality side by side review of Facebook and YouTube Live. Here at PTZOptics we broadcast to Facebook and YouTube respectively every week on Wednesdays and Fridays. Our experience live streaming has been nothing but positive yet the platforms are quite different. In this blog post, I hope to share the key differences in each platform and encourage our audience to use both services effectively.
General Platform Statistics
We are talking about two of the largest social media networks in the world. So it’s safe to say that it would unwise to disregard the opportunity of reaching an audience on Facebook or YouTube with their live streaming offerings. Right now video content is being optimized for distribution in a big way. Live video on both platforms is distributed even more favorably with special notifications and social media triggers than ever before.
The biggest difference between the two platforms is the lifespan of your video content. Facebook operates like true social media where the latest content is available at the top of users news feeds and older content is lost into a digital abyss. YouTube works more like an automated video archive where the videos with most view time and relevance are recommended to reviews in a search engine style. Therefore you will find Facebook will usually return more short term exposure while YouTube will provide long lasting results. (More on where your time & money is best spent in this video)….[continue reading]