Avid’s MediaCentral Platform Will Drive 4K Production at NHK
By Adam Noyes
Avid‘s reach into video production is far-reaching and growing by the day. Their MediaCentral platform is in high-demand and proof of that is deal made between Avid and Japan’s national public broadcasting organization NHK. Along with the MediaCentral platform NHK will also be receiving Media Composer software and NEXIS storage systems from Avid to aid their 4K/UHD production workflow. StudioDaily‘s Bryant Frazer reports on this growth through Avid’s CEO Louis Hernandez who continues to see the potential for Avid’s growth to continue in the future.
“NHK, I think, is a precursor, especially with the Tokyo Olympics coming,” said Avid CEO Louis Hernandez in a conference call with investors yesterday. “All the broadcasters are going to have to get ready before then, at least the ones who have [Olympic] licensing rights, because it’s a requirement.”
Overall adoption of the MediaCentral platform continues to grow, Hernandez said, noting that the base has grown 27% over the last year to more than 50,000 licensed enterprise users. And he provided more details on a recently announced deal with Viacom that he said may help reverse a trend away from Avid gear by making more users aware that Adobe software can be used with the MediaCentral platform….[continue reading].