ITV Studios continues leading the way in putting technology innovations to best use. This time, they’ve combined a hybrid vehicle with the latest in bonded technology from LiveU. The result: an environmentally friendly, cost-effective vehicle that lets Outside Broadcast journalists chase those breaking news stories knowing they’ll be keeping their viewers more informed, and at the same time, helping the environment.

The ITV Studios Daytime team was looking for a way to reduce the environmental impact of their programmes, such as This Morning and Good Morning Britain, which regularly rely on broadcasts away from the studio across the UK and Europe. Like other broadcasters, they had been using traditional satellite vehicles to broadcast live on location, with these vehicles covering about 40,000 miles each year. So in late 2017, after much research, ITV chose to replace them with four Mitsubishi Plug-in Hybrid Electric Vehicles (PHEV).

However, switching to these ultra-low emission vehicles was just the start; ITV also wanted their new vehicles to be equipped with broadcast transmission technology that would use less energy and provide significant operational cost savings over their previous satellite-alone option. Working with the team from digital video solutions provider Garland, they found the answer in LiveU.