One of the most intriguing things I saw come out of NAB 2017 wasn’t on the show floor of NAB but rather an image that popped up on Twitter out of the Avid Connect event held in the days before NAB began.
WGBH has connected all of its edit suites and mixing rooms—including 45 Avid Media Composer suites, Avid Symphony online/grading suites and four Avid Pro Tools 5.1 surround sound mixing rooms—with Avid shared storage.
When juggling countless editing, color correction, finishing, and delivery tasks, collaboration is key to meeting increasingly tight deadlines.
A new multi-year partnership with Microsoft that will bring more Avid services to the cloud was touted as the “final piece” of Avid’s transformed product strategy by CEO Louis Hernandez Jr. in a conference call today reporting the company’s Q1 2017 results.
Christoffer Pettersen, partner and producer at Lucky View Production explained how the new Avid NEXIS® storage will enhance their workflows, which already feature an armory of Avid studio production tools and solutions to create, distribute and optimize their media
HDLSR Shooter interviews Avids Matt Feury on Media Composer First, the reintroduction of PhraseFind, ScriptSync and more.
The big thing this year is the culmination of four years’ worth of work on the Media Central platform.
By Brady Betzel of Post Perspective
So once again, I didn’t go to NAB. I know, I should go, but to be honest I get caught up in my day job and my family, so usually I forget about NAB until the week before and by that time it’s too late to pull off. I’m hoping to go next year, like really hoping I make plans.
In the 21 years since the inaugural NAB Show, the event has heralded many advances and an incredible transformation in digital broadcast technology. But according to Alan Hoff (pictured, left)), vice president of market solutions at Avid Technology Inc., it’s only very recently with the shift to cloud-based technology that one can truly say the entire process of media digitization and delivery is fully digital.