WGBH Continues to Invest in Avid
By Jim Bask

Avid’s MediaCentral Platform makes media assets more quickly and easily available for WGBH’s news and public affairs programs

Avid’s MediaCentral Platform makes media assets more quickly and easily available for WGBH’s news and public affairs programs
The holiday season is upon us, and the Avid team has prepared a shiny new version of Media Composer. This new update (8.7) is packed with great new features that will accelerate the way you tell your stories. Here’s a detailed overview of what’s new in Media Composer 8.7 — now available!

I am also pleased to announce that we are bringing back PhraseFind and ScriptSync to Media Composer. In early 2017 we will introduce updated, feature rich products using the very latest Nexidia phonetic search technology.
The Edit is Brighton’s longest established full post production facility and the team are celebrating their tenth birthday this year. They work with acclaimed directors on a diverse range of projects, from prime time TV programs and commercials, to worldwide cinema releases. Dave Austin, founder of The Edit, brings over 20 years of broadcast experience to the company. After training at the BBC, he went freelance at the age of 23 and set up the company in 2006.
Not everyone likes meetings, but getting a bunch of people together in a room with a whiteboard is an almost unbeatably effective way to share information. Everyone sees data and ideas at the same time, and there’s instant feedback. So why don’t more editors do it?

Avid® (Nasdaq: AVID) today announced several key changes to the company’s executive leadership team related to refinement of its organizational structure in order to drive a stronger customer-centric focus of the company, and in anticipation of completing its transformation by the end of Q2 2017 and preparing to shift towards its growth phase in the second half of 2017.
From now through December 31st, 2016, all Pro Tools and Media Composer customers can purchase Avid Artist Mix and save over 20% – that means you can purchase an Avid Artist Mix Control Surface for just $999.00 msrp.

To help drive new Pro Tools sales, for a limited time new perpetual licenses and annual subscriptions will include over $100 of premium tutorial videos from pureMix.net. The five video tutorials give new users the tools and training to produce professional tracks from start to finish.
For a limited time, customers who purchase Avid Pro Tools will receive the Sibelius | First notation application for FREE. This offer is fulfilled directly by Avid through the customer’s Avid Account.

One of the most difficult tasks in the post-production process is fixing footage and “invisible effects”. Whether it is a feature film, commercial or episodic TV – removing objects when the camera is not locked down can be challenging for even the most experienced visual effects artist.