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Not everyone likes meetings, but getting a bunch of people together in a room with a whiteboard is an almost unbeatably effective way to share information. Everyone sees data and ideas at the same time, and there’s instant feedback. So why don’t more editors do it?

…Lets imagine a team of editors working on a project to deliver a timely documentary to multiple platforms (mobile, social etc) in several versions. There’s a tight deadline, so an efficient workflow is vital. But without the ability to share assets everything has to be copied on to each user’s local drive. It’s very hard to allocate tasks between the editors because there’s no easy way to share the results, nor for the editors to modify or process – colour grade, for example – their colleagues’ work.

Now, imagine the same situation with collaborative technology, technology such as Avid NEXIS | PRO in place. What would it look like? [continue reading on RedShark News]