Avid Everywhere Grows at IBC 2016
By Jim Bask
Several key innovations for the Avid MediaCentral Platform allow Avid to help customers deliver the highest-quality content to more channels and devices with greater efficiency, security, and profitability.
Launched three and a half years ago, Avid Everywhere aims to “help customers address the most critical issues facing our industry,” said Avid Chairman, President, and CEO Louis Hernandez, Jr. “As these trends have continued intensifying, the world’s leading media organizations have rapidly embraced the Avid MediaCentral Platform to solve their most important challenges. Today we are pleased to introduce further innovations that will continue helping customers create the highest-quality content, distribute to more channels and devices, maximize the value of their media, and ensure operational and capital efficiency.”
Solving the challenges of today and tomorrow continues to be the aim of Avid Everywhere. Avid knows that “the unprecedented pace of change facing the media industry is putting tremendous pressure on business models. An organization’s ability to succeed depends upon how effectively they can work within the new media industry value chain” and the Avid Everywhere vision applies Avid’s “unique experience with the world’s most successful media organizations to understand the industry’s current and future business challenges and anticipate the new technologies, workflows, and standards that will drive our community forward to success.”
The innovations for the Avid MediaCentral Platform and its associated modular application suites, continue to deliver on the promises of Avid Everywhere. The Avid Everywhere vision addresses the key needs of the media industry, providing more efficient ways of working. The Avid MediaCentral Platform is founded on this vision, offering solutions across four suites to help you and your teams achieve success in this ever-changing media landscape….[continue reading]