RedShark exclusive video interview with Avid Chairman and CEO, Louis Hernandez Jr
By Jim Bask
RedShark’s David Shapton interviews Louis Hernandez Jr, CEO & Chairman at AVID, on the showfloor at CABSAT 2017
Software-only NLEs and powerful laptops mean that where once an editing suite cost hundreds of thousands of pounds, almost anyone could equip themselves to edit video to a very high standard. So Avid branched out and acquired companies to build new strengths in other areas of technology. Now, Avid has products as diverse as its Nexis software-defined storage to Sibelius – almost the definitive music notation application. In there too, are Avid Media composer, and Pro Tools – which is the rock-solid standard DAW for professional recording musicians.