Avid Cites Microsoft Cloud Partnership, Nexis Storage Line As Revenue Drivers
By Jim Bask
A new multi-year partnership with Microsoft that will bring more Avid services to the cloud was touted as the “final piece” of Avid’s transformed product strategy by CEO Louis Hernandez Jr. in a conference call today reporting the company’s Q1 2017 results.
Hernandez said the deal with Microsoft will allow it to finish its planned evolution by making the company’s entire MediaCentral platform — and thus all of its applications — available for cloud deployments.
“We have had a couple of creative tools in the cloud already,” he noted in his prepared remarks. “That’s what’s driving our cloud-enabled subscriptions. But we announced that the entire stack — now, if you think about this for a minute, if you’re a media enterprise, your entire operation could now run in the cloud with the largest, most complete applications in the industry through a single vendor. And it can run traditional on-premise private or public cloud.”