Avid CEO: What Does 2017 Hold for the Media Industry?
By Jim Bask
As the year draws to an end, we’re looking ahead to what 2017 has in store for us, our customers, and the wider industry.

As the year draws to an end, we’re looking ahead to what 2017 has in store for us, our customers, and the wider industry.


The recent launch of Media Composer 8.7 is the culmination of a number of exciting Media Composer releases in 2016. Throughout this year a plethora of new features were introduced that accelerate creative storytelling, many of which were developed and prioritized as a result of a poll of ACA members held in 2015.

Integrating into existing Avid infrastructure, production house CINE PLUS now relies on NEXIS | E4 and NEXIS | PRO Storage for its digital post-production, allowing faster media access and reduced operating costs.
Pro Tools redefined the music, film, and TV industry, providing everything you need to compose, record, edit, and mix audio. Buy or subscribe to Pro Tools and Get Over $100 in Free Video Tutorials From pureMix.net. Plus the Eleven Plug-in FREE. Act now, offer ends 12/31/16.
Burlington, MA, 12/21/2016
Pro Tools 12.7 enables artists and producers to explore and find audio samples faster, provides inspiration with a fresh creative sound library, and facilitates experimentation and sharing with versioning workflows

Jabez Olssen has had a career any editor would be envious of, from his first assistant editor gig on Lord of the Rings: Fellowship of the Ring. He also edited The Lovely Bones, all three Hobbit movies and, most recently, Rogue One: A Star Wars Story. And as an additional editor got to work with the legendary editor, Michael Kahn, for director Steven Spielberg, editing The Adventures of Tintin.
This one update for Media Composer is one that every Media Composer editor has been waiting for, well, their entire editing career! Not only does this feature update include welcome features like Frame Flex rotation toggles (90 deg clockwise and counterclockwise), but a fix has come to an issue that has plagued MC editors for years

Avid’s MediaCentral Platform makes media assets more quickly and easily available for WGBH’s news and public affairs programs
The holiday season is upon us, and the Avid team has prepared a shiny new version of Media Composer. This new update (8.7) is packed with great new features that will accelerate the way you tell your stories. Here’s a detailed overview of what’s new in Media Composer 8.7 — now available!

I am also pleased to announce that we are bringing back PhraseFind and ScriptSync to Media Composer. In early 2017 we will introduce updated, feature rich products using the very latest Nexidia phonetic search technology.